Strategic Foresight for Brands: Plan for Future Success
A course by Rich Radka
, Foresight Strategist
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
- 167 students
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
- 167 students
- 19 lessons (4h 9m)
- 23 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.
In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. Framing the Problem and Collecting Data
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U3U3. Transforming Data into Valuable Insights
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U4U4. Potential Strategies
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U5U5. Create Your Strategic Futures Playbook
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FPFP Final project
Begin by getting to know Rich Radka and his professional background. He shares how his experience led him to help businesses anticipate the future, as well as his sources of inspiration that helped him along the way.
Next, Rich gives you an overview of what strategic foresight is, before laying out business priorities. Learn how to analyze the market’s current situation, and identify emerging signals that can define the future.
Rich then teaches you how to analyze the data you collected, and how to synthesize it into valuable new ideas. Discover how to create speculations that turn raw information into ways to anticipate the future.
Based on all the data and insight you’ve developed so far, define three potential strategies for your brand, and imagine scenarios for each of them so that you can select the best one for your business.
From there, you'll develop a strategic playbook, which you can use to identify implications for your business’ branding and product innovation. To wrap up the course, Rich discusses how to build a culture of “agile” anticipation for your company and create a roadmap for moving forward.
What is this course's project?
Develop a strategy for a practice case that anticipates market, tech, and social trends.
Who is this online course for?
This course is for anyone who wants to learn to analyze market trends strategically to ensure the future success of their business or that of a client.
Requirements and materials
No special knowledge is required, but it helps if you are already comfortable gathering and organizing data.
A course by Rich Radka
Rich Radka is a strategic consultant for global brands. By analyzing market and social trends, he develops insights and foresights about the potential futures. He is originally from a small town outside of Chicago, but has lived across the world from the West Coast, Japan, New York City, and currently in Barcelona.
He has worked on almost every continent, with numerous Fortune 100 clients, startups, and global non-profits, including Intel, Samsung, FedEx, Hitachi, P&G, Allianz, Facebook, LinkedIn, The Gates Foundation, WHO, and UNICEF.
Content
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U1
Introduction
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About Me
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Influences
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U2
Framing the Problem and Collecting Data
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What is Strategic Foresight?
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Framing
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Situational Analysis
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Identifying Signals 1
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Identifying Signals 2
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U3
Transforming Data into Valuable Insights
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Data Organization and Analysis
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Synthesis
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Speculate and Anticipate
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U4
Potential Strategies
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Identify Three Potential Strategies 1
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Identify Three Potential Strategies 2
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Scenarios for Each Option
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Select Your Strategy 1
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Select Your Strategy 2
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U5
Create Your Strategic Futures Playbook
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Key Considerations
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Branding and Communication
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Building a Culture of Agile Anticipation
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A Roadmap to Move Forward
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FP
Final project
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Strategic Foresight Design TBD
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What to expect from a Domestika course
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Learn at your own pace
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
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Certificates
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Get front-row seats
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
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