From Illustration to E-commerce: Turn Your Art into a Business

A course by Paola Yuu (Papoulas Douradas)
Designer and Illustrator. São Paulo, Brazil.
Joined January 2021
, Designer and Illustrator

Learn how to turn illustrations into personalized products and create an online store to launch your own collection

  • Portuguese with subtitles in English
  • 89% positive reviews (135)
  • 3835 students

Learn how to turn illustrations into personalized products and create an online store to launch your own collection

Portuguese with subtitles in English
  • 89% positive reviews (135)
  • 3835 students
  • 12 lessons (1h 0m)
  • 19 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Being able to live off your own art is one of the greatest feats an illustrator or any creative industry professional can achieve. Designer Paola Yuu Tabata, better known as Papoulas Douradas accompanies you on part of this journey by showing you how she transformed her colorful and vibrant art into a business by creating products including clothing, stationery, and illustrations.

In this course, learn to commercialize your art and set up an online store. Using her own illustrations, Paola teaches you how to develop a business plan that can be applied to different products and platforms. Discover how to launch your first collection and pave the way for a life sustained by your true passion.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. First steps
  • U3
    U3. product development
  • U4
    U4. Sales, communication and management
  • FP
    FP Final project
View details

Start by hearing a little about Paola Yuu's career so far, how she became an illustrator, and how she expanded her business by opening her online store and diversifying her sources of income. She also talks about her main influences and tells you more about the course's final project.

Discover the different ways in which you can make a living through independent art, focusing on your public and positioning within the market. Design a project and define which products you want to illustrate based on the theme for an entire collection.

Now get straight to work developing your products! Decide on a concept and see how to apply it. Then Paola explains all the details you should take into account when preparing your file as well as the importance of mock-ups and prototypes and building a good relationship with your supplier.

With your products at the ready, it's time for the postproduction phase. Paola talks about the importance of building a visual identity and how your choice of platform can either attract or drive away clients.

To finish off, learn about the different elements of an online store, such as inventory management, pricing, packaging and shipping, as well as how to create a unique unboxing experience for customers to help increase sales. Paola shares some final tips for unveiling your brand and first collection to start reaping the financial rewards from your illustrated products.

What is this course's project?

Create a collection of three to five different products using your signature illustrations.

Projects by course students

Who is this online course for?

Illustrators, designers, and anyone interested in creating a diverse range of products to sell on an online store.

Requirements and materials

Some experience with illustration is necessary for this course as well as basic notions of editing software.

In terms of materials, all you need is a computer installed with the editing software of your choice. Your teacher uses Adobe Photoshop and Adobe Illustrator. A graphics tablet would also make your work a little easier but is not essential.


3835 Students
135 Reviews
89% Positive ratings

Paola Yuu (Papoulas Douradas)

Teacher Plus
Designer and Illustrator

Paola Yuu Tabata is a Brazilian illustrator from São Paulo. In 2020, she graduated in design from the University of São Paulo, where she organized art fairs such as Feira Grave, Expofeira das Minas, and Tattoo no Museu and came into contact with the illustration and independent publishing scenes.

She worked as a graphic designer for the communications industry during her degree and spent three years as a tattoo artist. She is currently focusing on her signature illustration projects and known online as Papoulas Douradas. Her work's defining characteristics are vibrant colors and playful themes.


  • U1


    • Presentation
    • Influences
  • U2

    First steps

    • Why monetize your art? Your audience and market space
    • How to monetize your art through sales? Defining products
    • thinking about a collection
  • U3

    product development

    • How is a product born? concept and idea
    • How is a product born? applying the concept
    • Product development: how to apply my art to products
  • U4

    Sales, communication and management

    • Choosing the platform and pricing
    • Inventory and day-to-day management
    • The importance of planning
    • Brand dissemination and humanization
  • FP

    Final project

    • From Illustration to E-commerce: Turn Your Art into a Business

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
From Illustration to E-commerce: Turn Your Art into a Business. Design, Marketing, and Business course by Paola Yuu (Papoulas Douradas)

From Illustration to E-commerce: Turn Your Art into a Business

A course by Paola Yuu (Papoulas Douradas)
Designer and Illustrator. São Paulo, Brazil.
Joined January 2021
  • 89% positive reviews (135)
  • 3835 students