Personal Branding for Artists

A course by Jumping Lomo
Artistic Studio. Lima, Peru.
Joined June 2010
, Artistic Studio

Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece

  • Spanish with subtitles in English
  • 100% positive reviews (18)
  • 505 students

Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece

Spanish with subtitles in English
  • 100% positive reviews (18)
  • 505 students
  • 13 lessons (1h 4m)
  • 24 additional resources (13 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is the purpose of your art? Jieying Li and Guillermo Fajardo have theirs figured out: telling traditional Peruvian stories using modern methods to keep it alive and accessible. That's why they created Jumping Lomo, a studio where they transform their designs inspired by Andean culture into contemporary products.

In this course, they teach you the best practices to develop and launch your own artistic brand. By the end of the course, you'll know how to design and execute a strategy centered around your strengths, manage your business, and plan projects in line with an effective production ecosystem.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Self-knowledge
  • U3
    U3. From idea to reality
  • U4
    U4. Insertion and positioning
  • FP
    FP Final project
View details

Jieying Li and Guillermo Fajardo kick off the course by talking about their professional background and the story behind their studio, Jumping Lomo. They also share some of their sources of inspiration, from Peruvian culture to other artists.

Before you start building your brand, work on discovering your personal purpose: What do you like? What are you good at? What are your weaknesses? Why do you make art? When you've answered these questions, identify the characteristic features of your own style as an artist that make it stand out from the crowd.

Next, bring your ideas to life by turning your sketches into an official character. Study the feasibility of your product, the user experience, production, direct and indirect threats, and the launch.

Follow up by making a visibility and marketing plan. To wrap up the course, look at some of the best communication strategies for your artistic brand and discover how to find your own voice to tell any story you want through your content on social media.

What is this course's project?

Create an action plan or calendar for the launch of an artistic piece.

Who is this online course for?

Any artists planning to launch their own brand or who have recently started a professional project.

Requirements and materials

To take this course, you need basic knowledge of Adobe Illustrator, Adobe Photoshop, and Excel, as well as a computer with these programs installed.


505 Students
18 Reviews
100% Positive ratings

Jumping Lomo

A course by Jumping Lomo

Teacher Plus
Artistic Studio

Jieying Li and Guillermo Fajardo are the duo behind the artistic studio Jumping Lomo located in Lima, Peru. They founded the project together in 2013 and since then their imagination has not stopped growing. It has allowed them to participate in projects with clients such as chef and entrepreneur Gastón Acuario, Absolut Vodka, and Great Twins at the Beijing Toy Show.

They primarily focus on creating characters inspired by the traditions and worldview of the Andean cultures. They have also specialized in bringing their designs to life by transforming them into art pieces and products in different formats, such as art toy sculptures, tableware, prints, and accessories.


  • U1


    • The beggining
    • Brands that inspire us
  • U2


    • Discover personal purpose
    • Search for the word core or core
    • Personal style
  • U3

    From idea to reality

    • Transform the sketch to a formal character
    • Plan the star piece
    • Direct and indirect threat analysis
    • Plan the launch
    • Diversify the catalog
  • U4

    Insertion and positioning

    • Visibility plan
    • Best practices analysis
    • Artist brand communication
  • FP

    Final project

    • Personal Branding for Artists

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Personal Branding for Artists. Illustration, Marketing, and Business course by Jumping Lomo

Personal Branding for Artists

A course by Jumping Lomo
Artistic Studio. Lima, Peru.
Joined June 2010
  • 100% positive reviews (18)
  • 505 students