Best seller

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Los Angeles, United States.
Joined January 2014
, Social Media Expert

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • Best seller
  • 96% positive reviews (3.9K)
  • 125364 students
  • Audio: English
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • 96% positive reviews (3.9K)
  • 125364 students
  • 21 lessons (1h 23m)
  • 17 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Are you ready to learn a proven method to make a lasting impression, generate attention, and long-term brand awareness? Learn what to post, when to post, and how to post it on Instagram with the help of Dot Lung, the self-proclaimed Mother of Social Media Dragons, who has helped develop digital marketing strategies for clients such as OFFF Festival, Wix, Sonar, and Facebook.

Get the trade secrets of the Dragon’s Formula to create irresistible content that makes your brand stand out. Learn how to create a strategy for your business and navigate the digital world like a pro.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The Dragon Framework to Create Irresistible Content
  • U3
    U3. Putting the Dragon to Action
  • U4
    U4. Secret Sauce
  • FP
    FP Final project
View details

First, Dot Lung will share with you her story on how she went from broke, illegal immigrant to in-demand social media consultant. All with the power of Instagram!

You’ll learn Dot's formula to create an Instagram Strategy with the 6 elements of the Dragon’s Framework. Dot explains each element of the formula and why they're crucial for a successful Instagram strategy: Dialogue, Relatability, Authenticity, Giving value, Opinions, and Niches.

Learn how to create content that attracts your target audience to follow your page, like your content, share with their friends, and buy your products and services.

See how to organize and distribute a variety of creative content themes and plan your IG channel distribution strategy for the different formats you want to create.

Dot goes over the basics on how to caption, create a carousel post, branded stories, and how to find the right hashtags. You’ll also get access to a private engagement group to give you the extra boost you need to get started!

What is this course's project?

Create a month-long calendar full of engaging social media posts for your business.

Projects by course students

Who is this online course for?

Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10,000 followers, this course is for you.

Requirements and materials

The only thing you'll need is an active Instagram account.


125364 Students
3927 Reviews
96% Positive ratings

Dot Lung

A course by Dot Lung

Teacher Plus
Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.


  • U1


    • Introduction
    • Influences
    • What Will We Do in the Course
  • U2

    The Dragon Framework to Create Irresistible Content

    • Introduction to the Dragon Formula
    • DIALOGUE - WTF Is Social Media Anyway?
    • RELATABILITY - Create Evergreen Content
    • Having a F****** OPINION to Increase Engagement
    • NICHE CLARITY - Everyone Is Not Your Customer!
    • SCALE - Sales, Solutions, Scalling: Dragons With Scales to Scale
  • U3

    Putting the Dragon to Action

    • Content Strategies to GIVE REAL VALUE
    • Instagram Channel Strategy
    • Creating the Calendar
    • Creating the Posts I - How To Create A Carousel Post
    • Creating the Posts II - How To Create an Image Post and Story
    • Creating Posts III - How to Create Stories that Sell
    • Post It Baby! - Caption It! Hashtag It! Post It!
    • Engagement Pods, Bots and Tricks.
  • U4

    Secret Sauce

    • Measuring Results: Metrics that Matter
    • Making Meaningful Connections (On and Offline)
  • FP

    Final project

    • Build Your Dragon!

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Instagram Strategy for Business Growth. Marketing, and Business course by Dot Lung Best seller

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Los Angeles, United States.
Joined January 2014
  • 96% positive reviews (3.9K)
  • 125364 students